07-03-2012, 08:59 PM
K&N FILTERS CONTINUES WITH XDL CHAMPIONSHIP SERIES SPONSORSHIP IN 2012
Los Angeles, CA (June 12, 2012) -- K&N filters will continue its multi-year partnership with the XDL Championship Series through the 2012 season and return as the title sponsor of the K&N Circle Challenge. The K&N Circle Challenge is a bracket competition that pits two riders in a head-to-head battle to determine the first rider to reach 10 circle rotations. It is one of the most fast-paced, fun-to-watch and innovative competitions in XDL because it combines the ultimate skill of a street freestyle rider, with the head-to-head format of racing. It is the best of both worlds and its continued popularity with fans proves this. The K&N Circle Challenge is also the only truly "open" format where the displacement of a motorcycle can be any type without putting a rider at a disadvantage. As XDL expands into markets such as India, where displacements are in the 150cc to 220cc range, this format could turn out to be a core competition element because it allows for top riders from XDL to go up against top riders from India without the need to standardize motorcycle categories. The K&N/XDL relationship for 2012 will also include several marketing and social media initiatives that will seek to cross over audiences from both brands.
Los Angeles, CA (June 12, 2012) -- K&N filters will continue its multi-year partnership with the XDL Championship Series through the 2012 season and return as the title sponsor of the K&N Circle Challenge. The K&N Circle Challenge is a bracket competition that pits two riders in a head-to-head battle to determine the first rider to reach 10 circle rotations. It is one of the most fast-paced, fun-to-watch and innovative competitions in XDL because it combines the ultimate skill of a street freestyle rider, with the head-to-head format of racing. It is the best of both worlds and its continued popularity with fans proves this. The K&N Circle Challenge is also the only truly "open" format where the displacement of a motorcycle can be any type without putting a rider at a disadvantage. As XDL expands into markets such as India, where displacements are in the 150cc to 220cc range, this format could turn out to be a core competition element because it allows for top riders from XDL to go up against top riders from India without the need to standardize motorcycle categories. The K&N/XDL relationship for 2012 will also include several marketing and social media initiatives that will seek to cross over audiences from both brands.